Video Production for Social Media Engagement

Hashtag United Golf Event

We’ve worked closely with Hashtag United on a number of projects – and this time we harnessed their social media reach to boost our client’s product activity by 300%.

Hashtag United Golf Event

VIDEO PRODUCTION FOR SOCIAL MEDIA ENGAGEMENT

Client:

188BET

Services:

SOCIAL MEDIA, PROMOTIONAL, ACTIVATION, DATA CAPTURE

Year:

2018

 

APPROACH PLAY

In the run-up to the British Open golf tournament, we produced a promotional video with social media specialist Hashtag United, which has over 400k YouTube subscribers.

Shot at the MacDonald Portal Golf Hotel in Cheshire, on the venue’s Championship Golf Course, teams took part in a game of Texas Scramble. The video was aired 10 days prior to the British Open and highlighted 188Bet best odds and golfing specials, such as paying out 7 places.

Working closely with our creative team, Adapt Events arranged for 188Bet branded golf buggies, flags, inflatable marquees and feather flags, along with a Carnoustie simulator challenge (to celebrate the venue for the British Open).

The resulting video was aired on Hashtag United’s YouTube channel, reaching over 462,000 subscribers and receiving over 100,000 views. An interactive link to 188Bet’s website was also featured; and the video was aired on their own separate golf channel.

As a result, our client reported an activity uplift of 300%.

See more of our projects

Take a look at this selection of our favourite events:

Contact our events experts

If you’ve got an event in mind, we’d love to hear all about it and tell you more about our services. Simply complete the form below and the Adapt Events team will be in touch shortly.