Sponsorship & Hospitality

Windsor Races

We were tasked with event management, hospitality and brand activation for Windsor Races, in the form of a one-day sponsorship event.

Windsor Races

SPONSORSHIP & HOSPITALITY

Client:

GentingBet UK

Services:

BRAND AWARENESS, BRAND ACTIVATION, TECHNOLOGY, HOSPITALITY

Year:

2018

 

ACQUISITION & ACTIVATION

Adapt Events planned and produced several valuable features for this one-day sponsorship event, including:

  • Brand awareness – We created the event design and racecourse branding, including the winners’ area, winning line, parade ring and horse rugs for winners.
  • Brand activation – Four brand ambassadors were assigned to manage instant sign-ups on the day; and were also responsible for the targeted distribution of free bet vouchers.
  • Technology – Our creative experts designed race-card advertisements and CCTV advertisements to further maximise on sponsorship.
  • Hospitality – We looked after key clients, suppliers, guests and senior management in private boxes and hospitality areas, which featured touchscreens showing live odds. We also arranged for a race-card tipster to be present.

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