Fan Engagement & Activation

Wigan Warriors Fan Zone

Adapt Events transformed an underused area outside Wigan Warriors’ stadium into an engaging Fan Zone with screens and simulators, to encourage social media sign-ups before key matches.

Wigan Warriors Fan Zone

FAN ENGAGEMENT & ACTIVATION

Client:

Wigan Warriors

Services:

EVENT MANAGEMENT, BRAND AMBASSADORS, BRAND ACTIVATION

Year:

2016-18

 

VENUE ENHANCEMENT

Our client Wigan Warriors was keen to engage with fans to further strengthen its social media channels, which have proved to be very effective.

We arranged a site visit to the DW Stadium before the start of the 2017 new season. This was helpful as the basis for creating a new Fan Zone – and we immediately decided to focus on the walkway from the main car park, which sees over 50% of all footfall to the stadium and its immediate surrounding area.

We created a branded walkway and welcome archway, to act as a beacon for fans heading towards the stadium. Then, to give fans a reason to stay, we added a giant inflatable Fan Hub, to be used throughout the season.

The hub has been used for various activities, including a rugby simulator challenge; photographs taken with Super League and World Champions trophies, presented in a souvenir folder; and meet-the-legends autographs, book signings and personalised photographs.

LED SCREENS

To enhance the Fan Zone experience, we hired a 70ft LED screen to show various content, such as previous games’ highlights and the players’ half-time challenge footage – and we even broadcasted a live U19 game that was taking place nearby.

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